Boston's, The Gourmet Pizza,
Restaurant & Sports Bar
www.bostons.com
www.bostons.com/encinitas
5/20/09

Boston's in Encinitas is now serving GF pizza. Their menu, which includes the GF pizza offerings, may be seen at www.bostons.com/files/pdfmenu/TOAD_Encinitas_4F.pdf.

Location
294 N. El Camino Real
Encinitas, 92024
760-753-6300

Comments
From Sarah G.. Encinitas 5/09
Hi all - we went to Boston's Pizza last night and it was a hit! For $13 the "small" pizza was larger than Borelli's and Sammy's. The sauce was great, the crust was crispy. Ellyse ate all but one piece of her pizza (I think there were 8 good size pices). You can get a good variety of toppings as well. It's great to have so many options!"

From Betty Barfield, President, North Texas Gluten Intolerance Group 5/09:
"13 out of their 17 pizzas are gluten free using the GF pizza crust. They will have the GF pizza available at any time at any location, but if you are bringing a large group, call ahead to make sure they have enough crusts on hand. They use the French Meadow Bakery gluten free pizza crusts (same crust that Uno's uses). The crust comes frozen from French Meadow in Canada in its own baking pan so there is no cross-contamination. More exciting news for us who have to eat gluten free! How times have changed."

Public Relations Announcement
From Gje Lee, National Brand Manager, Boston's The Gourmet Pizza (r), P 972-484-9022, leeg@bostonpizza.com:

BOSTON'S INTRODUCES GLUTEN-FREE PIZZA

Dallas, Texas - May 4, 2009 - Beginning May 4th, 2009 Boston's Restaurant &Sports Bar in partnership with Rich Products Corporation will be rolling out gluten-free pizza to their menu nationwide. Boston's is one of the first casual dining concepts to implement gluten-free crust nationally. The new menu along with the gluten-free crust was tested at Boston's corporately owned restaurant in Irving, Texas. Boston's has recieved positive feedback from guests who suffer from celiac disease and gluten intolerance. According to the journal, Practical Gastroenterology, 49% of respondents in a survey stated that gluten-free choices on restaurant menus would improve their quality of life (1).

"Food allergies pose a serious challenge for many Americans," says Boston's Vice President of Food Services, Bill Hancox. "It is not easy to make gluten-free pizza dough and gluten-free products are sometimes hard to find when dining out. Since pizza is one our signature items we wanted to offer a gluten-free product that all of our guests could enjoy while dining at Boston's."

The recently updated menu offers many new items for the health conscience. In addition to the gluten-free items, Boston's has included a "Healthy Hits " section that features items with health conscience attributes such as the Asian Glazed Salmon or Whole Wheat Florentine Pizza. "We know that more and more people are looking for healthier menu offerings while dining out in hopes of maintaining a more balanced diet," says Boston's Vice President of Marketing, Jack Civa, "With our Healthy Hits menu, guests can enjoy
all the flavor of Boston's without the guilt they sometimes feel when dining out ."

For additional information regarding Boston's gluten-free pizza crust please contact Gje Lee, National Brand Manager, Boston's The Gourmet Pizza(r).